Immersive VR Showcase
Project Name: KOVR Marketing Tool
Client: KOVR (Internal Use)
Project Overview:
At trade shows, quickly showcasing our abilities is difficult, especially with our previous VR demos taking 20 to 50 minutes and doesn’t utilize all our capabilities.
We needed a way to quickly show potential clients what we can do and how it would benefit their company.
To address this, we developed a more focused and engaging VR experience—one that effectively highlights KOVR’s expertise, showcases the advantages of VR,
and clearly explains why KOVR is the ideal choice for custom VR solutions.
Devices:
Meta Quest 3
Meta Quest 3s
Challenges and Solutions:
Challenge #1: Balancing Information and Engagement
With multiple aspects of VR to cover—ranging from its advantages to technical capabilities and real-world applications—
there was a risk of overwhelming users with too much information or losing engagement.
Solution:
The experience was broken down into clear, easy-to-follow scenes, each focusing on a key aspect of VR. This kept users
engaged and made the information easier to understand:
Who We Are – A brief introduction to KOVR and what we do.
Why Use VR? – Explaining how VR is more effective than traditional methods like classroom learning and e-learning.
Realistic Avatars – Showing how avatars can be customized to look like anyone.
Safe Simulations – Demonstrating how VR can simulate dangerous situations, like using Gantry Cane Controls, without any real risk.
VR’s Flexibility – Showing how VR can work with SCORM-compatible software for easy integration.
VR Challenges – Addressing the common problems with VR and how KOVR focuses on comfort in its designs.
Why Choose KOVR? – Highlighting KOVR’s experience and expertise in VR.
Client Testimonials – Sharing feedback from our clients to show real-world results.
Example Games – Demonstrating how gamification enhances learning by making training interactive and engaging.
Results & Impact:
The final VR marketing experience delivered a compelling, structured journey through KOVR’s capabilities,
covering everything from VR’s effectiveness to real-world applications and client testimonials. This streamlined approach
successfully engaged trade show attendees, providing an informative and memorable experience in a fraction of the time.
Since its introduction, the experience has been used at multiple events, attracting high interest, generating quality leads,
and reinforcing KOVR’s position as a leader in custom VR solutions.